Kraft Color?

Fifty years I have been an interior designer worked with color every single day I have never heard of Kraft color . I googled it and got the colors of thee Kraft food boxes, going by the sample I am guessing it is the butcher paper color which is what I used , however it doesn't look that beige/brown on the screen . I used MFP Dogwood set to follow the sketch. http://mfpspeedytv.ning.com/page/sketch-with-a-twist-challenge-45-05-07-13